X4Impact Case Study – Social Entrepreneur

Socialwyze – Connecting Displaced Workers and Rebuilding Reputations

Socialwyze, a social enterprise from Texas, U.S. used the data-insights fromX4Impact’s Interactive Tools to refine their product-market fit and optimize their initial Go-To-Market to maximize their social impact and cash preservation during their early stages.

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SOCIAL IMPACT

Socialwyze allows the underemployed to get paid for low-barrier, high impact work via their mobile phone. Socialwyze matches vulnerable people with public benefit jobs, while philanthropic funding removes friction. Nonprofits benefit from completed work and individuals benefit with immediate pay while rebuilding their reputation.

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PROBLEM

  • As a young social enterprise, they need to assess the addressable market opportunity and identify target markets to prove their solution; searching in Google is inefficient and provides no useful information
  • Socialwyze needs to reach nonprofits in an efficient way to test ideas, product-market fit and conduct business development

X4IMPACT SOLUTION AND BENEFITS

  • Access to addressable market data, using the X4impact Interactive Tools tool helped to inform their go-to-market approach, selecting a target market and refining unit-economics and their monetization path
  • Created a Premium Managed Listing to reach operating nonprofits with inefficiencies associated with finding volunteers and helping individuals recover their reputation as trustworthy workers to escape the negative cycles of housing insecurity and lack of work
  • Refined value proposition and fundraising strategy using the X4Impact Custom Search Engine

FUTURE PLANS AND IMPACT

  • Create tailored solutions for the needs of different social sector verticals, including alliances with large employers
  • Using X4Impact to align operational partnerships and impact investors
Cody Merrill CEO Socialwyze - X4Impact Case Study

“X4impact has been instrumental in our journey as Social Tech Entrepreneurs. Access to data intelligence, alongside the concierge service, helped us refine our tech prioritization and market plan.”

Cody Merril | CEO, SocialWyze

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